UNCENSOR
pharmacist-approved, gyno-recommended and science-backed vaginal care
Self-care is about honoring every part of yourself. Plum is here to bring comfort and confidence back into your life. After all – who deserves it more than you?
For daily hydration and comfort
Moisturizing Serum
$72.00
Free Shipping
Perfect for on-the-go
Cleansing + Hydrating Mist
$28.00
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- HORMONE-FREE
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- MIMICS VAGINAL FLUID
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- pH-BALANCED
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- HYDRATING
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Your needs. Your Vagina.
Your vagina deserves attention, care, and products that truly work—without apology or hesitation.
HORMONE-FREE
Our formulas are free from hormones, parabens, gluten, soy and all common allergens.
PHARMACIST-DEVELOPED
Every product is clinically tested and scientifically proven for quality and safety and all our formulas have been clinically validated to create a superior product.
LONG-LASTING HYDRATION
Our formulas are carefully crafted to powerfully and gently restore moisture to the vaginal area.
MAINTAINS THE MICROBIOME & pH BALANCE FRIENDLY
Our products are third-party tested to respect the natural, healthy microbiome of the vaginal area and not interrupt your pH balance.
what is vaginal dryness?
The most common cause of vaginal area dryness is a decrease in estrogen production. And while this occurs mostly in women after menopause, when estrogen levels decline, there are many other times throughout a woman’s life when she will experience vaginal area dryness.
Women can also experience low estrogen levels from breastfeeding, taking contraceptive pills, undergoing a hysterectomy, during cancer treatment or due to certain medications. It’s a very common, but uncomfortable, condition.
Low estrogen levels can result in drying, thinning and inflammation of the vaginal area tissue. This is called vaginal atrophy and can result in daily discomfort, painful intercourse and can also affect the urinary system.
Vaginal area dryness and vaginal atrophy are often treated with estrogen therapy, which can have health risks and may not be suitable for everyone. On the other end of the spectrum, many over-the-counter moisturizers and lubricants offer only short-term and superficial relief, and can be incredibly messy to use throughout the day.
WELCOME TO A V POWERFUL FUTURE.
When it comes to solutions for vaginal dryness—we want women to expect more. More effectiveness, more transparency, and more consideration for our long-term health and wellbeing. The solutions we not only need, but deserve, as our body and biology changes throughout our life.
press testimonials
led by experts
Melissa Waldron
Melissa Waldron, PT, DPT
Dr. Melissa Waldron, DPT specializes in treating women’s pelvic health, encompassing a range of diagnoses related to sexual function, bowel and bladder control, pelvic organ support and postural stability. She is passionate about educating and raising awareness of these conditions that are often difficult to discuss, improving her patient’s confidence and quality of life.
Carrie Jones
Dr. Carrie Jones, ND, FABNE, MPH, MSCP
Carrie Jones, ND, FABNE, MPH, MSCP, an internationally recognized speaker, consultant, and educator on the topic of women's health and hormones with over 20 years in the industry. She is board certified in naturopathic endocrinology and a menopause society certified practitioner.
Sarah Zielsdorf
Dr. Sarah Zielsdorf, MD, MS, ABIM, IFMCP
Dr. Zielsdorf is an Institute for Functional Medicine Certified Practitioner and board-certified in Internal Medicine. As the Owner and Medical Director of Motivated Medicine, an innovative consultative medical practice in West Chicago, Illinois, she is a skilled diagnostician, microbiologist, and passionate teacher.
Celia Chen
Celia Chen, Health Optimization Expert
Celia Chen is a health optimization expert and certified integrative coach. Leveraging her experience as a Chief Marketing Officer building educational platforms for innovative beauty, wellness, and longevity brands, she now empowers midlife women to optimize metabolism, navigate menopause, and enhance sexual health through her coaching practice and guest lectures.
Vanessa Rissetto
Vanessa Rissetto, RD
Vanessa Rissetto is a registered dietitian (RD) and the CEO and Co-founder of Culina Health, a revolutionary clinical nutrition care company created in 2020. Prior to starting this venture, she served as the Director of Dietetic Internships at New York University (NYU), where she led the clinical nutrition treatment for a diverse patient population and mentored early-career dietitians — many of whom now work at Culina Health.
Keira Barr
Keira Barr, MD, FAAD
Keira Barr, MD, FAAD is a dual board-certified dermatologist who served as an Assistant Clinical Professor at UC Davis in dermatology and pathology and has been an editorial reviewer for leading medical journals. She’s a sought-after expert in the personal care and tech industries, serving as Chief Medical Officer for K’ept Health. As the founder and CEO of the Center for Mind-Skin Medicine, Dr. Barr has redefined skin care through her services and programs, emphasizing resilience and embodiment.
Soma Mandal
Soma Mandal, MD
Dr. Soma Mandal is a board-certified Internal Medicine physician (MD) renowned for her compassionate approach to comprehensive healthcare. With a practice located in New Jersey, Dr. Mandal combines her extensive medical expertise with a deep commitment to patient-centered care, ensuring her patients receive personalized and attentive treatment.