Who Is Plum? A Science-First Approach to Luxury Vaginal Skincare

Plum was created to solve a problem many women quietly experience: the lack of gentle, effective, trustworthy feminine care products. For years, vaginal wellness has been treated as an afterthought, either overly clinical or covered up with fragrances and marketing language that fails to respect the body’s natural biology. Plum exists to change that. The brand was inspired by women at every life stage, from early preventative care to postpartum recovery to the transitions of perimenopause and menopause. Plum is reshaping the conversation around intimate wellness by offering thoughtful solutions created for real needs.

At the center of Plum is a science-first philosophy. Every formula is developed by pharmacists who understand that vaginal skin requires evidence-based care that avoids trends and guesswork. This expertise guides the creation of products that are pH-balanced, fragrance-free, and grounded in clinical testing. Unlike traditional feminine washes that often rely on perfumes or harsh cleansing agents, Plum focuses on what truly supports the body. The result is a collection of vaginal cleansing products and vaginal dryness products that deliver comfort without irritation.

Plum provides intimate essentials crafted for preventative and ongoing wellness at every stage. From soothing hydration for vaginal dryness to gentle daily cleansing, each product is created to support sensitive skin with the same care typically reserved for luxury facial skincare. Intimate care and vaginal skincare should feel elevated. It should feel empowering and it should never feel prohibited.

Luxury plays an important role in vaginal skincare. It enhances the daily experience and helps break long-standing stigmas around feminine wellness. When women feel supported and confident in their intimate routines, they are more open to caring for and understanding their bodies.

Plum is for any woman seeking gentle, evidence-backed vaginal dryness products. The brand is built on trust and transparency with no fragrances, no harsh ingredients, and no empty promises. Plum offers clear labeling, honest formulas, and a commitment to empowering women with the knowledge and care they deserve. Experience the comfort, confidence, and science-backed support your body deserves when you explore Plum’s collection of gentle, luxury feminine care products today.